LFT conducts extensive market research in order to understand visitors’ needs and expectations and gain insights along their customer journey. We also carry out studies assessing the strength of the brand destination Luxembourg and identifying future growth potential. These insights are key to orientate our destination’s marketing priorities and strategic development choices. We have developed a range of key destination performance indicators to support a sustainable growth management of the destination.
In this section, you can find key insights from our market research activities. (Please note most of these are only accessible via a personal login provided by Visit Luxembourg to stakeholders).