Tourism Academy

This collection of online resources is for tourism professionals who want to deepen their understanding of the latest communication and digital marketing techniques, as well as put these techniques into use.

Digital Marketing

Digital marketing opens up ever wider opportunities to your guests. Knowing these and being able to use them for oneself is crucial to position one's business for the future and to steer it successfully through crises.

* Please note that this content is only available in German or French

Les médias sociaux

© ra2 studio -
Social media
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Bases de l'optimisation de site web

© onephoto -
Basics of website optimisation
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Storytelling dans le tourisme

© patpitchaya -
Storytelling in the tourism industry
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Susciter l'intérêt de vos hôtes

© EdNurg -
Raising your guests' interest
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Marketing de recommandation

© Julien Eichinger -
Recommandation marketing
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Équipement numérique

© Wright Studio -
Digital equipment
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La gestion des données et système back-office

© Elnur -
Data management and back office systems
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Optimisation des moteurs de recherche (SEO)

© Denisis Magilov -
Search engine optimisation (SEO)
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Tourism data management manual

The imx.platform acts as a central management base of open and structured tourism data (open source) of Luxembourg and should be used in an integrative and collaborative way. Here you can learn how to properly manage data.

* This content is available in German

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Digital Management Team

Address: Luxembourg for Tourism
6, rue Antoine de Saint-Exupéry
L-1432 Luxembourg
Phone:+352 42 82 82 1