Tourism Academy

This collection of online resources is for tourism professionals who want to deepen their understanding of the latest communication and digital marketing techniques, as well as put these techniques into use.

Digital marketing opens up ever wider opportunities to your guests. Knowing these and being able to use them for oneself is crucial to position one's business for the future and to steer it successfully through crises.

Upcoming trainings

2 results
  • © Sarah Dorweiler / unsplash
    Basic training: how to properly manage the content & service platform

    Basic training on the correct management of structured data.

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  • © Clement Helardot - unsplash
    Discover the national Content- & Service Platform

    Insights into the national tourism database

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All courses and further education

10 results
Tourism data management manual

 

The imx.Platform acts as the central administration base for open and structured tourism data (open source) in Luxembourg and is intended to be used in an integrative and collaborative manner.

* This content is available in German

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Ettelbruck Camping
© Khaled Frikha
Camping Toolbox

Camping holidays are becoming increasingly popular in Luxembourg, and many people are interested in how to run a campsite. The new "Practical Guide for Campsites" includes the most important information about the operation of a campsite.

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Les médias sociaux
© ra2 studio - stock.adobe.com
Social media
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Bases de l'optimisation de site web
© onephoto - stock.adobe.com
Basics of website optimisation
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Storytelling dans le tourisme
© patpitchaya - stock.adobe.com
Storytelling in the tourism industry
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Susciter l'intérêt de vos hôtes
© EdNurg - stock.adobe.com
Raising your guests' interest
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Marketing de recommandation
© Julien Eichinger - stock.adobe.com
Recommandation marketing
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Équipement numérique
© Wright Studio - stock.adobe.com
Digital equipment
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La gestion des données et système back-office
© Elnur - stock.adobe.com
Data management and back office systems
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Digital & Data Management Team