News and Perspectives
The 2022 season saw a dynamic, positive rebound thanks to the creativity and authenticity of the tourism sector.
LFT has inaugurated its new networking workshops dedicated to leisure travel professionals. The event took place in Frankfurt with more than 50 German attendees who met with Luxembourgish partners from the sector.
From September 29 to October 2, the German Association for Travel Writers held their annual general assembly in the Grand Duchy, at the initiative of Luxembourg for Tourism.
The Luxembourg tourism ecosystem is launching a support initiative for start-ups and businesses with an idea for an innovative, creative, and rural tourism project that will boost the potential of the Luxembourg countryside.
Luxembourg for Tourism has published an updated and enhanced version of its short guide to discovering the country using the LuxembourgCard.
The sector, its activities, and its actors continue to receive extensive media coverage in magazines, newspapers, and radio broadcasts all around the country.
LFT is continuing its trade activities in live, and is launching from September 2022 a series of meetings and workshops dedicated to travel professionals.
The programmes broadcast on LFT's digital B2B platform garnered impressive viewership numbers.
In June, Luxembourg's tourism strategy was presented by Lex Delles, Minister for the Middle Classes and Tourism
At its General Assembly on 27 April, the tourism promotion agency of the Grand Duchy elected Jeanne Tonnar to head its Management Advisory Board.
According to a recent TNS ILRES survey sponsored by LFT, 91% of residents are happy with the Grand Duchy and appreciate foreign tourists.
A radio spot and video clip are currently being broadcast on the airwaves and shown in the cinemas of three target Länder, for an audience of 25 million potential listeners and viewers.
Luxembourg for Tourism (LFT) travelled to Lisbon from 10 to 13 May 2022, as part of an economic mission in Portugal.
Luxembourg for Tourism’s (LFT) digital strategy is gaining momentum with the launch of a national platform dedicated to all stakeholders in the sector.
The new edition of LFT’s magazine features little-known and even previously unseen facets of Luxembourg and its regions.
According to LFT’s latest quarterly report, the leisure tourism sector saw further increases in visits and overnight stays in 2021, but not back to pre-pandemic levels.
In 2022, the trade department will get back on track and once again meet with tourism professionals.
How strong is the Visit Luxembourg brand? What values does it promise? Which topics have potential?
The World Expo 2020 in Dubai is a magnet for visitors, also – and in particular – for representatives of tourism destinations.
In 2021, the LFT press team accompanied the production of at least three major TV productions.
The VisitLuxembourg App is a personal travel guide for visitors to Luxembourg.
The first episode of Luci TV was aimed at tourism professionals from Germany, Austria and Switzerland.
With the Luci special ‘GrandTour’, LFT has launched another publication on the market, this time aimed at fans of classic and vintage cars.
Places, encounters, highlights: with the new VisitLuxembourg app, you can put together a travel experience in Luxembourg to suit your personal tastes.
LFT CEO Dr Sebastian Reddeker on time, mindfulness and innovation.
Tourism is coming off the back of a tough year. All around Europe, the numbers of bookings and overnight stays plummeted due to the coronavirus, and Luxembourg was no exception.
Strong network, strong brand, strong stories
Building long-term customer loyalty
TCI Research is constantly measuring online reputation
Staying in contact with customers: Luci makes it possible
Trade fairs and B2B webinars revisited
Thanks to the Regiondo booking service, Luxembourg for Tourism can provide tourist attractions with a one-stop digital platform.
TF1, ARTE, Sat.1… big media in little Luxembourg
Luxembourg for Tourism (LFT) is among the first Destination Management Organisations to join the Story Network of the European Travel Commission (ETC)
Tourists are still very interested in Luxembourg, studies show
Visit Luxembourg brand book published
How LFT supports accommodation providers agilely
Luxembourg for Tourism’s (LFT) travel magazine Luci – Inspiring Travel Stories from Luxembourg has won the Red Dot Award in the Publishing & Print Media category.