Sustainable Transformation Process for Tourism in the Greater Region (TRAFO GR)
The project is being carried out with 11 financial partners and 4 strategic partners from Germany, France, Belgium and Luxembourg: Tourismus Zentrale Saarland GmbH (DE), Rheinland-Pfalz Tourismus GmbH (DE), Mosellandtouristik GmbH (DE), Hunsrück-Touristik GmbH (DE), Eifel Tourismus GmbH (DE), Naheland-Touristik GmbH (DE), Pfalz.Touristik e.V. (DE), Luxembourg for Tourism GIE (LU), Wallonie Belgique Tourisme asbl (BE), Tourismusagentur Ostbelgien VoG (BE), GEIE Destination Ardenne (BE), Meuse Attractivité (FR), Agence Régionale du Tourisme Grand-Est (FR), Office de Tourisme du Pays de Forbach (FR) and Office de Tourisme Sarreguemines Confluences (FR).
The total project budget amounts to 3.13 million euros, of which 1.88 million euros are co-financed by the EU.
The project will be funded between 2025 and 2028.
Objectif:
To transform tourism in the Greater Region in a sustainable way. The focus lies on adapting business processes, developing new tourism products, and empowering tourism stakeholders in the field of sustainability. This transformation aims to leverage opportunities in a competitive context and strengthen the region’s position as an attractive and sustainable destination for nature-based tourism, cultural tourism and business travel (MICE).
To achieve this goal, the project is structured into three work modules:
- Market research will determine how the Greater Region is perceived as a sustainable and resilient tourism destination.
- Reframing will reshape the tourism offer by applying resilience testing, developing new segments and implementing modern communication strategies.
- Networking plays a decisive role by fostering targeted experience sharing, knowledge transfer and cooperation among stakeholders to create synergies.
The TRAFO GR project is an initiative within the Interreg Grande Région VI-A programme that aims to support the long-term sustainable transformation of tourism in the Greater Region.
More information about the project can be found at this link.
Luxembourg for Tourism assumes the lead role in the “Market Research” work package. LFT coordinates the work package meetings and, in close collaboration with the involved partners, commissions, supports and supervises the data collection and analysis. The goal is to establish a reliable and relevant data foundation on which measures for the “Reframing” and “Networking” work packages can be developed. In cooperation with partners from three countries, Luxembourg for Tourism aims to make the tourism offer more sustainable and to strengthen the Greater Region, in the long term, as a resilient and future-oriented destination.
