Visit Luxembourg Expert is the brand-new Travel Agent Training and Trade Marketing Portal now live on Equator Global / Travel Uni. Designed specifically for agents, tour operators and industry partners, the platform provides the tools, insights, and inspiration needed to confidently promote Luxembourg to their clients. The English version is now being marketed to the UK's and Ireland's largest and most active database of travel professionals, and next month will see the launch in the French and German markets.
For Luxembourg for Tourism, offering a training course on a platform like Equator e-learning is strategically very valuable, especially in the B2B travel ecosystem. Equator is used by travel agents, tour operators, and other industry professionals: the people who directly influence where travellers go. By training them, Luxembourg becomes more visible in destination recommendations, and agents gain confidence to sell it instead of defaulting to more familiar places.
Luxembourg is a lesser-known destination compared to big European hotspots. LFT has created a structured course consisting of seven training modules on the e-learning platform in order to teach key selling points (culture, events, capital city, nature, castles, gastronomy, and accessibility) as well as to clarify misconceptions (small means limited).
Being present on a professional training platform positions Luxembourg as a serious destination, keeps it top-of-mind among agents browsing courses, and associates the brand with quality and professionalism. Instead of organising in-person workshops worldwide, an e-learning platform enables LFT to scale in our target markets at low cost, is available 24/7, and reaches markets where tourism does not have a physical presence.
