Social dimension: "Perfect Match"
Tourism also always has a social dimension. 72% of the population support tourism, only 11% oppose it. Social sustainability also means a high quality of life locally. "Tourism development has a positive impact on the quality of the location. This benefits everyone," emphasises Tourism Minister Lex Delles. In Luxembourg's guest groups, there is already a correlation between 'green travel' and the themes of nature, culture, local encounters, museums and castles. "A 'perfect match' that also offers numerous points of contact in the area of product design," says Sebastian Reddeker. In addition, there is a good development in the area of inclusion, for example in tourism for all with many barrier-free offers and labels such as EureWelcome.
Environment: certified quality
When it comes to the environment, Luxembourg is also on the right track. In the 'Environmental Performance Index', Luxembourg ranks 6th among 180 countries. There are now, for example, over 40 businesses that belong to the EcoLabel - and the trend is rising. Other labels and offers such as Green Business Events, bed+bike and MoveWeCarry as well as various bicycle rental systems and a good e-bike infrastructure and, last but not least, free public transport are also part of this. This goes far beyond certifications and offers starting points for sustainable activities on trips to Luxembourg. In addition, individual providers such as youth hostels already have a high educational standard in large parts of their offers in terms of the environment. Linking with the Visit Luxembourg brand
All this, as well as the affinity of the LFT core target groups with the topic of sustainability, shows: sustainability can be linked to the core brand values of Destination Luxembourg. In fact, 21% of overnight guests are already of the opinion that sustainability is a core element of the 'Luxembourg' brand.