The defined strategic orientation also describes six action areas and their related measures. In order to continue developing in a targeted manner, Luxembourg tourism will concentrate on these key areas.
These areas include:
- a contemporary and event-based offer,
- attractive and sustainable businesses,
- location quality that is sustainable for everyone,
- integrative digitization that is geared toward benefits,
- trust in cooperation and networks, and implementation centered on these goals.
As a tourism destination, the Grand Duchy has extraordinary potential. In addition to its rich offerings for tourists, it has assets that have become increasingly sought after in recent years.
The country’s strong points are the outdoor activities in the middle of a well-preserved and diverse nature, its strong welcoming culture, and its quality of life enjoyed by residents and tourists alike.
According to the statement “Mënschen, Regiounen an Ekonomie : de wäertorientéierten Tourismus als aktive Dreiwer fir méi Liewens- an Openthaltsqualitéit” going forward, the idea will be to extend the positive effects of tourism.
Also, in concert with the General Directorate for Tourism, Luxembourg for Tourism plans on taking advantage of this existing potential in order to further promote the country's tourism development.
This tourism strategy provides not only the blueprint for the future of tourism in the country, but it also points to the areas of development on which we should focus. Also, as a transversal sector, tourism in the Grand Duchy can actively contribute to improving the economy, individual regions, and the lives of people.