Simone Galloway Bovin Guttland
© Pancake! Photographie

IddienSchmëtt Landtourismus: call for unusual rural ideas


The Luxembourg tourism ecosystem is launching a support initiative for start-ups and businesses with an idea for an innovative, creative, and rural tourism project that will boost the potential of the Luxembourg countryside. Candidates will be able to submit their application between October 4 and November 30, 2022. VisitLuxembourg will reward the three best projects.

Some twenty Luxembourg tourism partners are presenting the national tourism initiative IddienSchmëtt Landtourismus as part of the interregional LEADER project Landtourismus. Under the coordination of Patricia Mitchell from Visit Moselle - ORT, the program aims to support future start-ups, companies active in the tourism industry, and other organizations linked to the tourism ecosystem that wish to offer unique experiences in rural parts of Luxembourg.

The candidates must present a project that is touristic, innovative, creative, and rural, one that enhances the potential of Luxembourg’s countryside.

“Your imagination has (almost) no limits, and we are very excited to hear about your idea!” says Mrs Mitchell.

“Most important is that your project can be done in rural areas or will make a link between the city and the countryside. Also, it needs to be relevant for tourism, and it should stick to certain themes: nature, culture, agriculture, culinary offerings, or local products. Lastly, it should be able to be done with moderate financing and within a reasonable period of time.”

The enterprises selected will benefit from free professional coaching from experts, brainstorming and product development workshops, and later, webinars dedicated to marketing and financing.

A final competition will reward the motivation, diligence, and ambition of the participating projects. The three winners will receive a marketing package from VisitLuxembourg that includes a photo shoot, an article in LUCI magazine, and promotion on social media, and they will benefit from tangible visibility in the travel market.

Nathalie Leger
© Nathalie Leger

How the process works

On October 4 at 7:00 p.m., the program’s coordination team — Patricia Mitchell (project manager and coordinator), Janika Schneider (coach), and Dr Alexander Schuler (coach) — are giving an online information session via Zoom.

Candidates will be able to submit their application between October 4 and November 30, 2022. They will receive an answer by December 15, 2022 at the latest.

Support for the chosen projects will run from January to March 2023, after which the final competition will be organized.

“Bring your tourism business idea to life by getting in touch with us. We will be really happy to discover and get to know all about your project! And if you do not have an idea yet or are not sure if it matches the criteria, don't hesitate to talk about it with us!” insists Mrs Mitchell.

“As long as you are interested in developing an idea, we will be delighted to have your candidacy. And during our creative training sessions, you will certainly be inspired and find a great idea, and maybe you’ll even meet future business partners.”

Participation is free

All you have to do is complete the online form

If you have any questions, please email Patricia Mitchell, program coordinator, at

Or check out the FAQs.

The project partners are the Ministry of Agriculture, Viticulture and Rural Development; the Ministry of the Economy, the Luxembourg Regional Tourist Offices, LEADER Atert-Wark, LEADER Regioun Mëllerdall, LEADER Lëtzebuerg-West, Miselerland Leader, Eislek Leader, VisitLuxembourg, the Association for the Promotion of Rural Tourism in the Grand Duchy of Luxembourg, Camprilux, and Luxembourg youth hostels.