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New Perspectives

Visit Luxembourg brand book published

What does Luxembourg stand for as a travel destination? What does the Visit Luxembourg brand represent? And how can the different tourism actors seize the opportunity afforded by the strength of the brand to better position themselves on the market? These questions and more are answered in the newly published brand book, "New Perspectives".

During a period that is tough on tourism above all, Luxembourg for Tourism (LFT) is working with numerous stakeholders in the sector to build a foundation for growing the brand presence: modern, dynamic, open-minded and responsive to people’s needs.

The 84-page brand book looks to the future, describing where Luxembourg might be positioned on tomorrow’s market and what factors should be part of the nation’s tourism brand. The future branding described in the book should guarantee in the medium term that Visit Luxembourg is a recognisable brand throughout the country. The brand book concludes with approaches and examples that can be used by the Visit Luxembourg tourism brand.

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"The added value of a strong brand is obvious, even in uncertain times," explains Dr Sebastian Reddeker, CEO of LFT. As a destination brand, Visit Luxembourg’s reputation is influenced by each individual player. This is why LFT clearly sees market growth as a collaborative effort. At the same time, LFT’s brand book is an invitation to shared communication.

Would you like personalised advice on how your brand can embark on a successful collaboration with Visit Luxembourg? Contact Dr Sebastian Reddeker, CEO of Luxembourg for Tourism, and ask for a copy of the brand book.