Visit Luxembourg brand book published
What does Luxembourg stand for as a travel destination? What does the Visit Luxembourg brand represent? And how can the different tourism actors seize the opportunity afforded by the strength of the brand to better position themselves on the market? These questions and more are answered in the newly published brand book, "New Perspectives".
During a period that is tough on tourism above all, Luxembourg for Tourism (LFT) is working with numerous stakeholders in the sector to build a foundation for growing the brand presence: modern, dynamic, open-minded and responsive to people’s needs.
The 84-page brand book looks to the future, describing where Luxembourg might be positioned on tomorrow’s market and what factors should be part of the nation’s tourism brand. The future branding described in the book should guarantee in the medium term that Visit Luxembourg is a recognisable brand throughout the country. The brand book concludes with approaches and examples that can be used by the Visit Luxembourg tourism brand.