Luci wins the Red Dot Award
Luxembourg for Tourism’s (LFT) travel magazine Luci – Inspiring Travel Stories from Luxembourg has won the Red Dot Award in the Publishing & Print Media category. This is recognition for the design and shows that both the concept and the magazine hit home among LFT’s target groups.
“This renowned award is an international benchmark in the world of design and communications. Being awarded the Red Dot is recognition for the work that we put in to reach and inspire a specific clientele – people looking for authentic experiences and relaxing moments, especially in the backdrop of the current crisis,” says Dr Sebastian Reddeker, CEO of LFT.
The Luci travel magazine aims to bring its readers closer to the country in an inspiring and moving way. “Luci is part of LFT’s new content strategy, and a component of an ambitious value proposition. We collaborated with talented writers and photographers, who conveyed to us their personal impressions of the places and the people who live there. In doing so, we tapped into Luxembourg’s narrative and creative potential as a travel destination,” says Valerio D’Alimonte, Head of Content & Communication at LFT and Editor-in-Chief of Luci.